The Psychology of Selling
Ebook designed to help you use psychology to create better offers, set smart prices, and boost conversions.
Original price was: ₹1,099.00.₹299.00Current price is: ₹299.00.
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Description
This E-book teaches you how to create powerful offers and pricing strategies by using proven psychology principles that drive more sales and stronger customer loyalty. It offers easy-to-follow strategies for crafting value, building trust, setting smarter prices, and creating real urgency.
What's Inside
- Clear guidance on using psychology to build offers that connect and sell.
- Step-by-step instructions for building trust and reducing customer risk.
- Tips for setting strategic prices that feel fair and increase sales.
- Easy ways to create authentic urgency without damaging trust.
- Real-world examples of how bundling, bonuses, and guarantees drive success.
What You'll Learn
- How to craft offers that speak to customer emotions and logic.
- The psychology behind strong pricing that maximizes conversions.
- Practical ways to build trust through clear communication and guarantees.
- How to use bonuses and urgency to increase action without feeling pushy.
- Strategies to test, refine, and optimize offers for better results.
Curriculum
1. Introduction
2. What Makes An Irresistible Offer?
- The Psychology of Purchase Decisions
- Crafting Value That Converts
- Building Trust and Removing Risk
- Creating Authentic Urgency
3. Understanding Your Customer's Needs
- The Science of Customer Research
- Mapping the Customer Journey
- Translating Research into Action
- From Insights to Implementation
4. Pricing Strategies That Maximize Conversions
- The Hidden Psychology of Price Perception
- Strategic Pricing Models for Value Maximization
- Testing and Optimizing Your Pricing Strategy
5. How To Create Fomo Without Being Pushy
- Understanding Time-Based Decision Psychology
- Creating Authentic Urgency Through Natural Constraints
- Building Trust Through Transparent Communication
- Testing and Optimizing Urgency Elements
6. Bundling, Bonuses, And Guarantees
- The Psychology Behind Strategic Bundling
- Creating Irresistible Bonus Offers
- Crafting Guarantees That Convert
7. Craft, Test, And Optimize Your Offer
- Building Your Testing Foundation
- Implementing Advanced Testing Strategies
- Creating a Data-Driven Optimization System
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